Helping Young Athletes Grow Their Brand, Their Confidence, and Their Future
Created by Julie Freedman,
Founder & CEO
I’ve spent over 15 years helping Fortune 500 companies, private equity firms, and entrepreneurs grow their online presence, launch new brands, and build marketing technology that works. I’ve seen first-hand what happens when a brand foundation is built the right way — and what happens when it’s not. Now, I’m using that experience to teach the next generation how to set themselves up early, so they can own their audience, their opportunities, and their impact for years to come.
Our POV
When we realized the next “heyday” for digital wasn’t in serving established businesses, it was in helping the next generation build their own organic digital footprint on platforms they own.
That’s why we shifted our focus to young talent. We guide them — and the parents or agents who support them — in developing authentic brands that reflect who they are, while setting them up for long-term opportunities.
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Owned domain & website
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Sponsorship-ready brand assets
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Lead capture & audience database
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Monthly optimizations for continued growth
Our Philosophy
We believe every choice shapes a young adult’s future — and their brand image. That’s why our philosophy is simple: in every situation, there’s always a next best action.
Today, our work is dedicated to helping athletes build their own organic digital footprints — not just on social media, but on platforms they own and control.
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Guiding athletes through brand discovery with personality testing and archetype insights
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Creating NIL-ready websites that showcase personality, goals, and vision
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Equipping families with tools like AI-driven brand voice and CRM systems to capture opportunities
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Providing ongoing support so their presence grows with them
Business 101 Blog
WHITEPAPER
Why Every Brand Needs a Website
In today’s digital world, not having a website means leaving money—and customers—on the table. Our latest whitepaper breaks down the real ROI of websites, reveals how modern consumer behavior is shaped by search, and uncovers the SEO edge small businesses need to compete.
Whether you're just starting out or looking to improve your current digital presence, this guide delivers the data and insights to help you grow smarter.