Our
Vision
Founded by Ennovy Padron & Julie Freedman, Next Best Action Marketing is built on the belief that personalized, strategic marketing should be accessible to every business—not just enterprise giants. Inspired by the concept of "next best action marketing", our digital approach acts like a virtual GPS for your audience—guiding each visitor to the most relevant message, offer, or experience based on what they need, exactly when they need it. It’s smart, strategic marketing designed to convert curiosity into clicks and engagement into growth.
The Evolution of Us
We first met while leading the redesign of Carnival Cruise Line’s website and promotional marketing campaigns. From day one, we respected each other’s creative drive, strategic thinking, and ambition. After gaining experience across industries like finance, CPG, cybersecurity, travel, and hospitality, we knew it was time to join forces again.
In 2024, we co-founded The Digitanomist, now proudly known as Next Best Action Marketing, a digital marketing agency helping small, service-based businesses grow with tailored strategies in SEO, website development, content creation, and lead generation. Our mission was clear: bring Fortune 500-level strategy and execution to entrepreneurs ready to elevate their brand.
Whether you're launching your first website, looking to rebuild your digital presence, or need a content strategy that actually converts, we’re here to meet you where you are. At Next Best Action Marketing, we don't believe in one-size-fits-all solutions. We deliver base and bespoke marketing packages that align with your stage of business growth. From lead-generating websites to branded content and smart SEO, we build what your business needs next—because your next best action is our top priority.
Julie Freedman
Co-Founder
Julie is a dynamic digital marketing and product strategy leader with over 12 years of experience delivering results for leading brands in finance, hospitality, and travel. As the co-founder of Next Best Action Marketing, she brings a unique blend of marketing technology expertise, UX strategy, and data-driven storytelling to every client engagement. Julie’s background includes leadership roles at Blackstone, Crystal Cruises, and Carnival Cruise Lines, where she built scalable content management systems, launched high-converting e-commerce platforms, and led global digital transformations. Her specialties include website optimization, product management, marketing automation, SEO, and cross-channel marketing campaign strategy.
Julie is a Certified Scrum Product Owner (CSPO) and fluent in tools like Salesforce Marketing Cloud, Adobe Experience Manager, GA4, Brightedge, Optimizely, and Sitecore—making her a powerful asset for any brand ready to modernize and grow.
Originally from Palm Beach Gardens, Julie is a proud University of Miami alum passionate about helping startups and established businesses translate customer insights into high-impact digital experiences. When she’s not crafting marketing solutions, you’ll find her exploring new bike routes or helping friends turn bold ideas into business realities.
Ennovy Padron
Co-Founder
Ennovy Padron is a seasoned digital marketing strategist with over 15 years of experience driving growth for global brands in CPG, hospitality, and finance. As the co-founder of Next Best Action Marketing, she brings a data-first mindset and a passion for human-centered storytelling to every client engagement. Her expertise spans CRM, performance marketing, SEO, and e-commerce optimization. With a proven track record scaling DTC brands like Humanrace and Playa Hotels elevating their customer lifetime value and engagement over time.
Ennovy is certified in Google Analytics 4 and Conversion Rate Optimization, and fluent in platforms including Sitecore, Wordpress, Wix, Shopify, Klaviyo, Mailchimp, and SEMRush. Her time at Nobu and Eden Roc gave her experience in managing Social Media Marketing from paid to organic.
A Miami native and proud Gator alum, she’s committed to helping startups and established businesses alike turn insights into action. When she's not strategizing for clients, you’ll find her gardening or volunteering as a Master Gardener with the University of Florida Extension.
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