Turn One Blog into 10 Pieces of Content (With Less Work Than You Think)

You don’t need more content. You need to do more with your content.

Founders and small business owners often feel stuck in the "what do I post today?" loop. But if you’ve published even one solid blog post, you already have a goldmine.

At Next Best Action Marketing, we help founders stretch a single blog across platforms to maximize reach and drive conversions. Here’s how to repurpose smarter, not harder.

Step 1: Start with a Blog That Solves a Real Problem

Before repurposing, make sure your blog is:

• Valuable: Solves a pain point for your ideal client

• Evergreen (or timely with a hook)

• Skimmable with strong structure and takeaways

If it already performs well (check your traffic or time-on-page), you’ve got a perfect repurposing candidate.

Step 2: Break It Into 10 High-Value Pieces

Here’s what one strong blog post can become:

1. Instagram Carousel

   • Turn key steps or tips into slides with bold headers.

2. LinkedIn Thought Post

   • Share the insight behind the post—what sparked it or what surprised you.

3. Pinterest Graphic

   • Use the headline as a Pin with a CTA to read the full post.

4. Instagram Reel or TikTok

   • Summarize the post’s main takeaway in <60 seconds.

5. Email Newsletter Blurb

   • Feature the blog in a weekly email with a 1-paragraph preview + link.

6. Quote Graphic

   • Pull one powerful line and add it to a branded graphic.

7. Podcast Topic or Episode Outline

   • Use the blog as your episode talking points or even a live reading.

8. YouTube Short or Longform Video

   • Break the blog into a script and deliver it on camera.

9. Webinar or Live Session Prompt

   • Turn the blog into a 15-minute training with Q&A.

10. Lead Magnet or Guide Starter

    • Expand the post into a checklist, worksheet, or download.

Why This Works

Content repurposing can increase reach by 300% without creating anything new from scratch (Curata).

It also boosts SEO, consistency, and audience trust across channels. You're reinforcing the same helpful idea in different formats for different user preferences.

Your Next Best Action: Choose One Blog and Start

Don’t try to repurpose everything. Start with your best blog, pick 3 formats that feel doable, and build from there.

Want help identifying which content to scale? Our Full Digital Experience includes a repurposing roadmap that turns existing assets into active campaigns. Take the Next Best Action Marketing Quiz to find out more.