The Step-by-Step Process to Make Your Brand Unforgettable

In a noisy digital world, being good isn’t enough. You have to be memorable.

The most successful brands don’t just show up—they stick in people’s minds. At Next Best Action Marketing, we help founders and service providers turn generic brand stories into unforgettable ones. We've lived this. We rebranded our own agency with this exact process, moving from The Digitanomist to a bold, clear, repeatable identity that clients now associate with action, clarity, and momentum.

Here's how we—and the clients we work with—make brands that people recognize, remember, and recommend.

Step 1: Clarify Your Brand Core

Before design, before colors, before content—you need clarity.

At NBA Marketing, we guide every client through a Brand Discovery session. We ask:

• What do you believe that your competitors don’t?

• Who is your offer actually for?

• What change do your services create?

• What makes you the only choice, not just another choice?

When we rebranded, we made a key decision: our difference wasn’t just strategy—it was showing founders the next best action to take. That became our compass.

Step 2: Develop a Signature Voice

Your brand’s personality should feel consistent across touchpoints.

Our voice is bold, grounded, and real. We say what others overcomplicate. For example:

• Instead of “multi-platform engagement strategy,” we say, “Let’s stop guessing and start growing.”

• Instead of “leverage user journeys,” we say, “Let’s make it easier for your ideal client to say yes.”

We help our clients develop a tone that feels like them, not what they think a brand “should” sound like.

Step 3: Use Visual Consistency

You don’t need the flashiest visuals. You need consistent ones.

Our color palette (gold, blue, black, and white) shows up in everything we create—from our Canva templates to LinkedIn carousels. Our clients use the same approach: simple templates, focused typography, and image styles that reflect their brand personality.

Repetition builds recognition. Every design decision should help people say, “Oh, that looks like you.”

Step 4: Tell a Story People See Themselves In

The best brand story isn’t about you. It’s about your audience.

When we tell our story, we center it on our founders—Ennovy and Julie—who left corporate to help founders grow with clarity, not chaos. But the real hero is the client: the founder who’s tired of guesswork and wants a plan that works.

We help our clients tell stories through before/after visuals, testimonials that highlight transformation, and language that invites their audience in.

According to a Nielsen study, storytelling and relatable messaging significantly increase retention and recall in digital campaigns.

Step 5: Be Consistent Enough to Become Predictable

People don’t trust what changes constantly. They trust what feels reliable.

At NBA Marketing, we show up every week on Instagram, LinkedIn, and in our blog. We use the same categories (like Founder Friday and Myth v. Fact), templates, and tone so that our audience begins to anticipate our content—and trust it.

We help our clients build the same predictable presence. That’s how trust compounds.

Your Next Best Action: Audit Your Brand for Memory Gaps

We do brand audits weekly. When a new client comes in, we ask:

• Are your colors and voice aligned across channels?

• Does your homepage actually say what you do?

• Are you showing up in a way people remember?

Unforgettable brands aren’t built overnight. But they are built step by step—with strategy, structure, and consistency.

Want help crafting a brand people remember? Book a strategy session or check out our Brand Development Package—designed to help founders clarify their message and create a brand worth repeating.